Private Label & Bottling Programmes
Private-label Irish whiskey, from liquid to delivered stock.
Celtica runs own-brand and bottling programmes for retailers, brand owners and importers: liquid selection and specification, dry goods, bottling through appointed bottlers, labelling for the destination market, and delivery. The decisions that fix cost and lead time come early, and Celtica sets them out at the start.
How a programme runs
From brief to delivered stock.
Brief
Market, channel, price position, volume and timing.
Liquid
Category, age, strength and style, sampled and specified.
Packaging
Bottle, closure, label and carton, with compliant labelling for the destination market.
Bottling and delivery
Bottling slot, export documents and delivery through appointed specialists.
Early decisions
What fixes cost and lead time.
- Whether an age statement is required, and the category it can lawfully carry
- Bespoke or stock glass: bespoke glass carries longer lead times and minimum orders
- Bottling strength and filtration
- Destination-market labelling and registration
- First-run volume, and whether continuity supply is needed
Lead times and minimum quantities depend on liquid, dry goods and bottling availability; Celtica sets them out in writing before commitment.
Start a programme
Tell us about the programme.
Every enquiry is reviewed by the appropriate commercial lead before a response is issued.