Private Label, Bottling & Brand Development
Private-label and new Irish whiskey brands, from concept to delivered stock.
Celtica runs Irish whiskey private-label and bottling programmes, and develops new Irish whiskey brands, for retailers, brand owners and importers. That covers positioning, liquid selection and specification, packaging and dry goods, compliant labelling for the destination market, bottling through appointed bottling specialists, and delivery. The decisions that fix cost and lead time come early, and Celtica sets them out at the start.
Brand development
Irish whiskey brands, built from concept to market.
For a new brand, Celtica handles the commercial build from the first brief to stock in market:
- Positioning. Who the brand is for, the price point it has to hit, and the channel it sells through.
- Liquid. Irish whiskey selected and specified to suit the brand, with continuity of supply planned from the start.
- Packaging. Bottle, closure, label and carton, designed to the brand and costed against the price position.
- Compliant labelling. Category, age statement and destination-market labelling checked before anything goes to print.
- Route to market. Bottling through appointed bottling specialists, export documents, and introductions to importers, distributors and buyers.
Brand development is for Irish whiskey only.
How a programme runs
From brief to delivered stock.
Brief
Market, channel, price position, volume and timing.
Liquid
Category, age, strength and style, sampled and specified.
Packaging
Bottle, closure, label and carton, with compliant labelling for the destination market.
Bottling and delivery
Bottling slot with an appointed bottling specialist, export documents and delivery.
Early decisions
What fixes cost and lead time.
- Whether an age statement is required, and the category it can lawfully carry
- Bespoke or stock glass: bespoke glass carries longer lead times and minimum orders
- Bottling strength and filtration
- Destination-market labelling and registration
- First-run volume, and whether continuity supply is needed
Lead times and minimum quantities depend on liquid, dry goods and bottling availability; Celtica sets them out in writing before commitment. Private-label and brand programmes are for Irish whiskey only.
Start a programme
Tell us about the programme or brand.
Every enquiry goes to enquiries@celtica.ie and is reviewed by the relevant member of the team before a response is issued.