Celtica

About Celtica

Independent, director-led trading and advisory for drinks-industry assets.

Based and managed in Cork, Ireland, with an international network of qualified buyers, distributors and commercial partners.

More than €100 million of drinks-industry assets transacted since 2014.

Across hundreds of transactions and mandates — principally maturing and bulk spirit and bottled stock, alongside warehouse and trade inventories, brands and intellectual property. Celtica acts for PLCs, international and domestic brand owners, distilleries, international distributors, wholesalers and alcohol dealers, and for lenders, receivers and restructuring advisers, worldwide.

Our purpose

Drinks assets are frequently held, valued and sold by people who are expert in everything except drinks. A receiver who has handled fifty insolvencies may never have seen a regauge certificate. A lender taking security over bonded stock may have no way to test what the schedule actually describes. A retailer commissioning its own whiskey may not know what the liquid, the dry goods and the lead times will really cost.

Celtica exists for that gap. It supports asset owners, distilleries, bottlers, distributors, lenders, receivers, insolvency practitioners, advisers and qualified trade buyers wherever specialist drinks-industry knowledge is required to establish what an asset is, what it is worth, and how it can be sold, sourced or brought to market.

How Celtica operates

The business is deliberately asset-light and relationship-led. Celtica does not own bottling plant, warehousing or freight capacity. It creates value by combining commercial judgement, documentary discipline, buyer access and coordination of appropriately appointed specialists.

All management, mandate control and transaction execution are centralised in Ireland. Fees are agreed at the outset and scaled to the mandate, typically combining a fixed fee for defined work with a success-related element aligned to realisation. Terms are set out clearly before instruction.

Independent and director-led
Senior review on every mandate, with one point of accountability from first assessment to completion.
More than 30 years in the drinks industry
Trading, distribution, stock control, recovery and advisory experience across spirits, whiskey, wine and beer.
Irish operational base
Registered and operating office at Crestfield Centre, Glanmire, Cork. All management and operations are centralised in Ireland.
Confidential and evidence-led
Documented scope, stated bases of assessment, disclosed limitations and file-ready reporting.

Why specialism matters

Twelve things a general process will not test.

Each of these determines what a drinks asset is actually worth, and each is routinely missed when the asset is handled as ordinary stock.

Bonded ownership

Whether title has genuinely passed, and whether the warehouse, not only the seller, recognises the owner.

Warehouse records

What the operator actually holds on record, and whether it reconciles with the contract, invoice and schedule.

Regauge data

Whether measurements are current or carried forward from a fill record, sometimes across a decade of evaporation.

Alcohol by volume

Current strength, measured rather than assumed. Strength moves during maturation and the direction is not predictable.

Litres of pure alcohol

The unit that survives comparison between casks, and the one most often quoted from stale inputs.

Maturation history

Cask type, fill history, wood activity and warehouse conditions. Two casks of the same age are not the same asset.

Spirit category

Whether the liquid can lawfully be sold as what the schedule calls it, under the current Technical File.

Bottling readiness

Whether the parcel can actually be bottled: volume, consistency, reduction, filtration and approvals.

Dry-goods availability

Bottles, closures, labels and cartons carry lead times and minimum orders that can exceed the first run.

International requirements

Destination labelling, registration and importer obligations decide whether stock can be sold, and where.

Brand and packaging assets

Trademarks, artwork rights, recipes and distribution agreements, often the most valuable and most perishable part.

Excise and movement

Duty status and movement documentation. Mishandled, a suspended-duty asset becomes a liability.

How Celtica works

Seven stages. Nothing skipped.

  1. VerifyEstablish what exists, who owns it, and what the documents actually evidence.
  2. AssessValue the position on stated evidence, with limitations disclosed.
  3. StructureModel the route on net proceeds: whole or parcelled, as-is or finished.
  4. PositionPrepare the asset and the information so it can be understood by the right buyer.
  5. ApproachReach qualified counterparties confidentially, without signalling distress.
  6. TransactNegotiate, manage conditions, duty position and movement, and complete.
  7. DocumentReport for the file, with a full written account of process and outcome.

Leadership

Senior-led mandates. Clear accountability.

Aidan O’Connell

Director of Trading & Advisory

Ireland

Aidan brings more than thirty years’ drinks-industry experience to Celtica. He leads the firm’s trading and advisory mandates across cask, bulk and bottled positions, including commercial assessment on a stated evidence base, sourcing and acquisition, structured disposal, private-label and route-to-market work, and transaction execution through to completion.

His role is to ensure that scope, evidence, limitations and transaction decisions are documented clearly, and that each mandate is capable of review by the instructing party and its professional advisers.

Direct: aidan@celtica.ie · +353 86 414 0707

International Markets

Celtica business function

Managed from Cork, Ireland

International Markets is a Celtica service managed from Ireland. It covers international buyer and distributor development, export-market access, sourcing for overseas customers and support on cross-border transactions.

Celtica maintains commercial relationships with trade buyers, distributors, brand owners and other counterparties across the United Kingdom, Europe, North America and selected export markets. These are buyer relationships and market coverage. Celtica has no office or operation outside Ireland.

International enquiries: enquiries@celtica.ie

Registered and operating office

Celtica
Crestfield Centre
Glanmire
Cork
Ireland

enquiries@celtica.ie

Celtica is based, managed and operated from Cork. Correspondence and documents should be addressed here.

Finance & Accounts

enquiries@celtica.ie

Account details are supplied directly on invoices and statements.

Invoices, statements, remittance advice, payment enquiries, VAT documentation and account administration.

Scope of advice

Celtica provides commercial advice on drinks-industry assets. It is not a distillery, a bottler, a bonded warehouse operator, a freight company, a customs agency, a laboratory, a law firm, a regulated financial adviser or an investment promoter. Nothing published by Celtica is legal, tax, investment, excise, customs or regulated financial advice.

Enquiries

Direct an enquiry to the relevant function.